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How Emad Barday Closed 54 Deals Using Property Filter

Built a 54-deal pipeline by replacing his manual spreadsheet process with motivated seller data from Property Filter.

Principal Owner, IEB Properties · UK

AT A GLANCE

Member

Emad Barday

Background

Hospitality industry (IHG, Aimbridge, Accor) - full-time career alongside property

Strategy

BTL, HMO, problem properties, corporate lease

Result

54 deals - only 6 direct to vendor; remaining sourced with Property Filter

Deal

6-bed property: listed £130K → offered £115K (rejected) → bought £105K → 4-bed HMO → ~£140K refi (Feb 2025)

PF Feature Used

Pipeline alerts, long-time-on-market filter, company ownership lookup

Results like these are happening every week. See how Property Filter works.

Most investors with a full-time job manage a handful of deals a year. Emad Barday - founder of IEB Properties and a career hospitality professional - built a 54-deal pipeline by replacing his manual spreadsheet process with motivated seller data from Property Filter.

From Spreadsheets to a 54-Deal Pipeline

Emad Barday has spent his career at some of the world's leading hotel groups - IHG, Aimbridge, Accor - managing operations at a professional level while simultaneously building a property portfolio on the side. That dual focus demanded efficiency. When his property operation was still running on Excel sheets and manual portal trawls, it was consuming time he did not have.

"It was cumbersome," he explains. Tracking deals across multiple portals, maintaining separate spreadsheets, and trying to catch properties at the right moment required constant attention. For an investor with a full-time career, that model had a ceiling. Two years ago, Emad made the switch to Property Filter - and the numbers changed dramatically. In one year alone, he closed 26 deals. His total now stands at 54 - with only six of those coming directly from vendor contact. The rest came through Property Filter.

Speed as a Competitive Edge

One of the first things Emad noticed after switching to Property Filter was how much faster he could move. PF's pipeline alerts notify him the moment a property he is tracking changes status - whether it has come back to market after a fall-through, dropped in price, or been relisted with a new agent.

That speed advantage became real almost immediately. A property Emad had been monitoring came back to market after its previous sale had fallen through. With a Property Filter pipeline alert, he knew about it the same day. By the time most investors had spotted it on the portals, Emad had already made contact and moved the deal forward.

"It's like you know you stand at a bus stop, three buses come together and then there's nothing for half an hour."

That observation captures something important about how deal flow actually works. Periods of activity cluster together. The investors who are already tracking motivated properties when the cluster arrives are the ones who close. Property Filter keeps Emad inside that window, regardless of what else is demanding his attention that week.

From Spreadsheets to a 54-Deal Pipeline

Speed as a Competitive Edge

"It's like you know you stand at a bus stop, three buses come together and then there's nothing for half an hour."

Feature Spotlight

Company Ownership Lookup

One of Emad's most distinctive uses of Property Filter is the company ownership lookup. With a single click, he can see how many properties a company owns - and use that data to identify motivated corporate sellers. Companies that accumulated large portfolios during low-rate periods, or that built up negative equity positions during the 2007 crash, can be some of the most motivated vendors in the market. Property Filter surfaces this data instantly, turning what used to be hours of Companies House research into a 30-second filter check.

Company Ownership Lookup

Tracking Problem Properties: The HMO That Came Back

One deal illustrates Emad's approach particularly well. He had been monitoring a six-bedroom property listed at £130,000. He made an offer of £115,000 - which was rejected. The comparable property nearby had a garage; this one did not. The seller was not yet motivated enough to move.

Three months later, the picture had changed. The deal had fallen through again. The vendor was in a more pressing position. When the property reappeared in Emad's Property Filter pipeline, he was already ahead of the market. He bought it at £105,000.

He converted it from a six-bedroom house to a four-bedroom HMO, placed it on a five-year lease with a lease provider, and is currently targeting a refinance at approximately £140,000. The deal completed in February 2025.

"Long time on the market, sold through three or four times - those are the problem properties I want. Property Filter surfaces them in one view."

Always Be Finding: Emad's Parallel Deal Philosophy

Perhaps more important than any individual deal is the philosophy Emad has built around deal-finding itself. His core principle: always be finding deals in parallel. Never wait for one project to finish before starting the next search.

For an investor managing a full-time career, this matters enormously. Renovation timelines slip. Refinances take longer than planned. If your pipeline empties while you are heads-down on a project, you lose months. Property Filter's persistent pipeline monitoring means Emad is never starting from scratch. Properties are always being tracked, motivated sellers are always being identified, and when one project completes, the next one is already waiting.

Of his 54 deals, only six came from direct-to-vendor contact. The other 48 came through a Property Filter-led process - motivated seller indicators pointing to the right property, at the right moment, before the wider market had caught up.

From Hospitality to a High-Volume Property Operation

What Emad has built is not the result of having unlimited time. It is the result of having the right data infrastructure. His background in hospitality - managing complex operations, multiple stakeholders, tight margins - gave him the mindset to systemise. Property Filter gave him the toolset.

To see how property sourcing software like Property Filter helps investors identify motivated sellers and build consistent deal pipelines, watch the Property Filter demo.

Tracking Problem Properties: The HMO That Came Back

"Long time on the market, sold through three or four times - those are the problem properties I want. Property Filter surfaces them in one view."

Always Be Finding: Emad's Parallel Deal Philosophy

From Hospitality to a High-Volume Property Operation

To see how property sourcing software like Property Filter helps investors identify motivated sellers and build consistent deal pipelines, watch the Property Filter demo.

Frequently asked questions

How does Emad Barday find deals using Property Filter?

Property Filter's company ownership lookup lets you see how many properties a company owns with a single click. Emad uses this to identify companies that may be motivated sellers - particularly those that accumulated portfolios during low-rate periods or built up negative equity positions. What used to take hours of Companies House research now takes seconds inside Property Filter.

What is the company ownership lookup feature in Property Filter?

How did Emad Barday close 26 deals in one year?

Emad used Property Filter's motivated seller indicators - including long-time-on-market, multiple relisting history, and fall-through data - to build a consistent deal pipeline. His key principle is always having multiple deals in progress simultaneously rather than waiting for one to complete before starting the next search.

What was Emad Barday's HMO deal found through Property Filter?

Emad tracked a six-bedroom property listed at £130,000 and offered £115,000 - which was rejected. Three months later, after the deal had fallen through again and the vendor's position had become more pressing, the property reappeared in his Property Filter pipeline. He bought it at £105,000, converted it to a four-bedroom HMO on a five-year lease, and is targeting a refinance at approximately £140,000. The deal completed in February 2025.

How does Property Filter help property investors who work full-time?

Property Filter replaces the manual process of maintaining spreadsheets and trawling through multiple portals. For investors like Emad who manage a full-time career alongside property, PF consolidates motivated seller data, pipeline alerts, and company ownership lookups in one place - dramatically reducing the time needed to find and track deals. His persistent pipeline monitoring means he is never starting from zero, even during busy periods at work.

See How Property Filter Builds Your Deal Pipeline

Motivated seller indicators, pipeline alerts, and company ownership data - in one place.

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