MEMBER's SUCCESS STORY

How Charlotte & Cesar Manchola Found a £450K GDV HMO Using Property Filter

One alert. Day 1. Already 25% below market value. £450,000 GDV. £55,000 gross rent per year.

Charlotte & Cesar Manchola · HMO investors · London · Members for 2 years

AT A GLANCE

Member

Charlotte & Cesar Manchola

Company

Property portfolio business (HMOs and buy-to-let)

Location

London

Strategy

HMO permitted development conversions - refurbishing rundown houses into high-end HMOs

PF Feature Used

HMO lead generator with permitted development alert, deal-making tools, comparables, area maps, planning constraints

Stand-out deal

£192,000 purchase, £180,000 conversion, £450,000 GDV, £55,000/yr gross rent

"Whether you're a complete beginner or consider yourself as a property expert, it genuinely levels the playing field on data and speed - which matters at every level of experience."

Charlotte Manchola

Results like these are happening every week. See how Property Filter works.

Charlotte Manchola spent 15 years in law. Cesar spent over 25 years in investment banking. Together, they were spending hours every night and every weekend on property research - and still missing deals. Property Filter changed that.

Charlotte & Cesar Manchola's challenge before Property Filter

Charlotte Manchola spent over 15 years in the legal sector. Cesar spent in excess of 25 years in investment banking and finance, working with multinational companies across London and abroad. Between demanding corporate careers and raising a young family, finding time for property research was not straightforward.

Their sourcing process was manual and time-consuming. They were scrolling Rightmove, calling estate agents, and trying to piece together the research they needed from multiple sites - planning constraint areas, comparables, average house prices - all from different sources. "We had no single place to check everything that we needed to know about the property," Charlotte explains. "And on top of busy corporate careers, it was really tricky - we were in fact missing deals."

The decision to join Property Filter was straightforward. Time was the primary constraint, and the advantage the property sourcing software offered clearly outweighed the cost. "It was a no-brainer for us to leverage Property Filter," Cesar says. "Especially with our full-time careers and bringing up our family. Time saving was crucial."

"We had no single place to check everything that we needed to know about the property. We were trying to piece together all the research from different websites and multiple sources - and that was extremely time-consuming."

How Charlotte & Cesar Manchola use Property Filter to find HMO deals

Charlotte and Cesar use Property Filter's HMO lead generator, set with an alert specifically for HMO permitted development conversions in their investment area. The template pulls together the data points that matter for their strategy: price comparables, whether a property has been on the market before, whether sales have fallen through, area maps, planning constraints, and the full range of deal-making tools available.

"We use pretty much every data entry point that Property Filter offers," Charlotte says. That includes size and square meterage, distance from city centre, and transport links - all factors that determine whether a property works as a high-end HMO. Having all of that information in one place, rather than spread across multiple sites, is the practical value of the platform for motivated seller deal analysis.

For Cesar, the time element is central. Property Filter allows them to quickly determine whether a deal is a go or a no-go, using the calculators and data available in the system. "Previously you'd spend minutes, hours, trying to work out and establish whether a deal is doable or not," he says. "Property Filter provides that element - you can easily and quickly determine whether to go ahead."

"Property Filter was an absolute game changer for us. I was able to leave my corporate career and concentrate 100% of my time on property - in growing the portfolio and the business."

Charlotte & Cesar Manchola's challenge before Property Filter

Charlotte Manchola spent over 15 years in the legal sector. Cesar spent in excess of 25 years in investment banking and finance, working with multinational companies across London and abroad. Between demanding corporate careers and raising a young family, finding time for property research was not straightforward.

Their sourcing process was manual and time-consuming. They were scrolling Rightmove, calling estate agents, and trying to piece together the research they needed from multiple sites - planning constraint areas, comparables, average house prices - all from different sources. "We had no single place to check everything that we needed to know about the property," Charlotte explains. "And on top of busy corporate careers, it was really tricky - we were in fact missing deals."

The decision to join Property Filter was straightforward. Time was the primary constraint, and the advantage the property sourcing software offered clearly outweighed the cost. "It was a no-brainer for us to leverage Property Filter," Cesar says. "Especially with our full-time careers and bringing up our family. Time saving was crucial."

"We had no single place to check everything that we needed to know about the property. We were trying to piece together all the research from different websites and multiple sources - and that was extremely time-consuming."

How Charlotte & Cesar Manchola use Property Filter to find HMO deals

Charlotte and Cesar use Property Filter's HMO lead generator, set with an alert specifically for HMO permitted development conversions in their investment area. The template pulls together the data points that matter for their strategy: price comparables, whether a property has been on the market before, whether sales have fallen through, area maps, planning constraints, and the full range of deal-making tools available.

"We use pretty much every data entry point that Property Filter offers," Charlotte says. That includes size and square meterage, distance from city centre, and transport links - all factors that determine whether a property works as a high-end HMO. Having all of that information in one place, rather than spread across multiple sites, is the practical value of the platform for motivated seller deal analysis.

For Cesar, the time element is central. Property Filter allows them to quickly determine whether a deal is a go or a no-go, using the calculators and data available in the system. "Previously you'd spend minutes, hours, trying to work out and establish whether a deal is doable or not," he says. "Property Filter provides that element - you can easily and quickly determine whether to go ahead."

"Property Filter was an absolute game changer for us. I was able to leave my corporate career and concentrate 100% of my time on property - in growing the portfolio and the business."

Feature Spotlight

Charlotte's favourite Property Filter feature: the HMO lead generator

Charlotte calls the information available in the lead generators invaluable. Set to their specific investment area with the HMO permitted development template, the lead generator flags suitable properties the moment they list - with all the data needed to evaluate the deal already assembled. For Charlotte, it is the feature she simply would not be able to do without.

"I think for me it's got to be the information in the lead generators. That's invaluable. I just wouldn't be able to evaluate the deals without that."

Charlotte's favourite Property Filter feature: the HMO lead generator

Charlotte calls the information available in the lead generators invaluable. Set to their specific investment area with the HMO permitted development template, the lead generator flags suitable properties the moment they list - with all the data needed to evaluate the deal already assembled. For Charlotte, it is the feature she simply would not be able to do without.

"I think for me it's got to be the information in the lead generators. That's invaluable. I just wouldn't be able to evaluate the deals without that."

Property Filter HMO lead generator - set a permitted development alert to find HMO conversion opportunities the day they list

£192K

£192K

£192K

£192K

purchase price (post-negotiation)

£180K

£180K

£180K

£180K

back-to-brick conversion cost

£450K

£450K

£450K

£450K

commercial GDV

£55K

£55K

£55K

£55K

gross rent roll per year

25%

25%

25%

25%

below market value on day 1

The results: £450,000 GDV and a career change

The case study deal began with an alert. Property Filter flagged a three-bed terrace in their investment area the day it hit the market - through the HMO permitted development conversion alert they had set up. Charlotte and Cesar called the agent immediately. The property was already 25% below market value. After a survey, they negotiated a further discount, bringing the purchase price down to £192,000.

The back-to-brick conversion cost came in at around £180,000, converting the property into a 6-bed, 6-en-suite high-end HMO. The property is now complete and tenanted. The commercial GDV valuation came in at £450,000, and the gross rent roll is approximately £55,000 per year. Charlotte and Cesar credit Property Filter with allowing them to have all the information needed - size, square meterage, location, distance from the city centre, transport links - in one place.

The broader impact is Charlotte's career change. "Property Filter was an absolute game changer for us," she says. "I was able to leave my corporate career and concentrate 100% of my time on property." Their research time has also transformed - from hours every night and every weekend across multiple sites, to under an hour using Property Filter's deal flow element.

Watch Charlotte & Cesar Manchola's full Property Filter story

Charlotte and Cesar explain how a single Property Filter alert found their case study deal - 25% below market value on day 1 - and how the platform replaced hours of manual nightly and weekend research with under an hour of deal flow work.

The results: £450,000 GDV and a career change

The case study deal began with an alert. Property Filter flagged a three-bed terrace in their investment area the day it hit the market - through the HMO permitted development conversion alert they had set up. Charlotte and Cesar called the agent immediately. The property was already 25% below market value. After a survey, they negotiated a further discount, bringing the purchase price down to £192,000.

The back-to-brick conversion cost came in at around £180,000, converting the property into a 6-bed, 6-en-suite high-end HMO. The property is now complete and tenanted. The commercial GDV valuation came in at £450,000, and the gross rent roll is approximately £55,000 per year. Charlotte and Cesar credit Property Filter with allowing them to have all the information needed - size, square meterage, location, distance from the city centre, transport links - in one place.

The broader impact is Charlotte's career change. "Property Filter was an absolute game changer for us," she says. "I was able to leave my corporate career and concentrate 100% of my time on property." Their research time has also transformed - from hours every night and every weekend across multiple sites, to under an hour using Property Filter's deal flow element.

Watch Charlotte & Cesar Manchola's full Property Filter story

Charlotte and Cesar explain how a single Property Filter alert found their case study deal - 25% below market value on day 1 - and how the platform replaced hours of manual nightly and weekend research with under an hour of deal flow work.

Frequently asked questions

What is a Property Filter HMO permitted development alert?

How did Charlotte and Cesar Manchola find their HMO deal through Property Filter?

What are the key numbers from Charlotte & Cesar Manchola's Property Filter case study?

How much time does Property Filter save when sourcing HMO deals?

Is Property Filter suitable for both new and experienced property investors?

assorted-color concrete houses under white clouds during daytime

Ready to find your next property deal?

See how Property Filter's HMO lead generator, permitted development alerts, and deal-making tools can help you find the right properties faster - the way Charlotte and Cesar Manchola do it in London.

Join hundreds of investors who use Property Filter every day to source, analyse, and act on deals before anyone else.

assorted-color concrete houses under white clouds during daytime

Ready to find your next property deal?

See how Property Filter's HMO lead generator, permitted development alerts, and deal-making tools can help you find the right properties faster - the way Charlotte and Cesar Manchola do it in London.

Join hundreds of investors who use Property Filter every day to source, analyse, and act on deals before anyone else.