Property Filter News Desk
We publish 2-3 UK property news articles every day, written by our specialist AI writers. Every article passes a rigorous multi-step editorial process before it reaches you.
Why AI? Because we can cover more ground, faster, than any traditional newsroom. And we're completely transparent about how it works.
From source to publication, every story goes through six steps. No shortcuts.
Source Scanning
AUTOMATED
Story Selection
Not everything that's published is worth your time. We filter for investor relevance: does this affect your portfolio, your costs, your strategy, or your next deal? If not, we skip it. We also check against the last 14 days of published articles to prevent duplicates.
Relevance filter
Specialist Writing
Each story is matched to the writer who knows the topic best. A mortgage rate change goes to Tom Bridges, not a generalist. A tax change goes to Janet Whitfield. Specialist knowledge means better analysis, worked examples, and practical takeaways.
Expert matching
Multi-Perspective Review
Every article is reviewed from multiple angles: financial accuracy, legal compliance, investor value, readability, factual verification, brand alignment, SEO, and newsworthiness. If a serious issue is flagged, the article is rewritten with specific feedback.
11-point check
The Property Filter Take
Investor summary
Publish & Learn
Self-improving
12 specialist AI writers, each with deep expertise in a specific area of UK property. When you read an article by one of our writers, you're getting focused analysis from a persona built specifically for that beat.
Marcus Sterling
The Market Analyst
Market trends, house prices, regional data, RICS surveys
Priya Kapoor
The Regulation Reporter
Landlord law, compliance, planning policy, licensing
Tom Bridges
The Mortgage Man
BTL mortgages, interest rates, bridging finance, lender criteria
Janet Whitfield
The Tax Desk
CGT, SDLT, Section 24, incorporation, HMRC updates
Danny Shaw
The Deal Spotter
Auction results, emerging hotspots, regeneration zones
Sarah Chen
The Tenant & Lettings Lens
Rental market, tenant demand, HMO management, void periods
Rob Whitaker
The Property Investor
Portfolio strategy, BRRR, investment returns, case studies
Kaz Okonkwo
The Property Sourcer
Hustle energy. Knows every trick in the sourcing playbook. "Here's where to look before everyone else does."
Deal sourcing, BMV, motivated sellers, area analysis
Nadia Reeves
The SA Operator
Operational and practical. Thinks in booking calendars, occupancy rates, and guest management logistics.
Serviced accommodation, STR regulation, holiday lets
James Morton
The HMO Specialist
Detail-oriented, compliance-focused. Knows every council's quirks. If your Article 4 direction changes, James is on it.
HMO licensing, room rates, Article 4, fire safety
Liz Hargreaves
The Development Reporter
Project-minded. Thinks in timelines, budgets, and planning risk. If you're developing, Liz has the news that matters.
Planning, construction, building regs, PDR, conversions
Ollie Marsh
The Sustainability & Energy Desk
Cuts through the greenwash. Tells you what EPC changes cost and what they save. Practical, not preachy.
EPC regulations, MEES, retrofit, net zero, green finance
These are the rules every article must follow. No exceptions. Our editorial guidelines are a living document that improves with every article we publish.
ACCURACY & SOURCES
1. Every claim is sourced. We link to primary sources at the bottom of every article. No unsourced assertions.
2. We never use unnamed sources. Every quoted figure, statistic, or fact has a traceable, verifiable origin.
3. We cite government publications directly. Official data comes from ONS, HMRC, Land Registry, or the relevant body. Never from secondary summaries alone.
4. All statistics are verified against primary sources. If a number appears in an article, it's been checked against the original dataset.
5. Market data includes methodology. We state the date range, sample size, and source methodology for all market statistics.
6. Corrections are published within 24 hours. Mistakes happen. When they do, we correct them quickly and clearly mark the update.
7. We declare when information is superseded. If an article references a rule or rate that later changes, we update or flag it.
TAX, LEGAL & FINANCIAL
8. Tax and legal accuracy is non-negotiable. Any tax or legal error kills the article. Full stop.
9. Tax information includes the current tax year. We always note when rates or thresholds are due to change.
10. All mortgage rate comparisons use like-for-like terms. Same LTV, same product type, same term length. No misleading comparisons.
11. Worked examples use realistic UK property numbers. No theoretical extremes or London-only figures presented as national norms.
12. Investment returns are net of costs where possible. Gross yields without context can mislead. We include the costs that matter.
13. We never recommend specific financial products. No named lenders, advisers, or providers. We inform, not advise.
14. Regulatory changes include effective dates and transition periods. You need to know not just what's changing, but when it affects you.
15. We write for investors, not academics. Plain English, practical implications, actionable takeaways. If your partner can't understand it, we've failed.
16. We distinguish fact from analysis from opinion. Facts are stated. Analysis is explained. Opinions are labelled.
17. Headlines never exaggerate. If rates "could" fall, we say "could", not "will". Clickbait is a trust destroyer.
18. Every article includes a clear "what this means for you" section. News without application is just noise.
19. Property prices and yields are localised. National averages always come with regional context. The UK is not one market.
20. Tenant and landlord perspectives are both represented. Good landlording requires understanding both sides.
21. Planning and building regulations cite the specific clause. "The rules say" is not good enough. We reference the exact legislation.
22. We don't recycle press releases. If a story starts from a PR, we add original analysis, context, and investor implications.
INDEPENDENCE & TRANSPARENCY
23. We're transparent about AI. Our news team uses AI journalism with multi-perspective editorial review. We believe this produces more rigorous output than a single human editor.
24. We don't accept sponsored content or paid placements. If it's on our site, it's because we chose to cover it.
25. We disclose our position when covering topics that affect Property Filter. If a story touches our product or commercial interests, you'll know.
26. We separate news from investment commentary. Reporting what happened and analysing what it means are different jobs. We make the distinction clear.
27. We learn from every article. Our editorial guidelines evolve daily based on reviewer feedback and reader engagement. After 500 articles, we'll have the most refined property writing guidelines in the UK.
28. Articles are reviewed for readability. If a secondary school student couldn't follow the argument, the language is too complex.
All articles published by the Property Filter News Desk are for informational purposes only and do not constitute financial, legal, or tax advice. Always consult a qualified professional before making investment decisions.