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£3M Sourced. Half of It Through Property Filter: How James Kirkwood Builds Deals for Manchester Investors

James Kirkwood, Pure Property Partnership - portfolio builder and deal sourcer, South Manchester

£3M+ sourced in 3 years - at least half through Property Filter. First deal closed in under 24 hours.

James Kirkwood · Pure Property Partnership · South Manchester, Northwest

AT A GLANCE

Member

James Kirkwood

Company

Pure Property Partnership

Location

South Manchester, Northwest England

Strategy

Portfolio building, bespoke deal sourcing, BTL (2-3 bed terraces and semis, below market value)

Stand-out results

£3M+ sourced in 3 years, at least half through Property Filter. First deal done in under 24 hours at £170K, now renting at ~£1,125/month.

Time using Property Filter

2.5 to 3 years

Before PF

Rightmove and off-market agent relationships only

PF Feature Used

Follow-up tab (SSTC and fall-through tracking), per-investor pipelines, deal pack creation (area data, listing photos), CRM for lettings business

Results like these are happening every week. See how Property Filter works.

James Kirkwood runs Pure Property Partnership, a portfolio building and bespoke deal sourcing business based in South Manchester. His model is simple in principle but demanding in execution: he does not find a deal and then look for an investor to sell it to. He finds out exactly what each investor wants - their area, their property type, their criteria - and then builds a pipeline specifically for them. Before Property Filter, that meant Rightmove and relying on agents for off-market leads. Now, his business has sourced just over £3 million worth of property in three years. His estimate: at least half has come from Property Filter.

How Pure Property Partnership sourced deals before Property Filter

Before Property Filter, James Kirkwood was running his South Manchester deal sourcing operation on two things: Rightmove and relationships with estate agents who would occasionally bring off-market opportunities. Both have limits. Rightmove shows you what is listed and not much else. Agent relationships are hard to scale and dependent on who you know. There is no systematic way to track what is sold subject to contract, monitor fall-throughs, or build a pipeline of properties that might come back to market. For a business built around property sourcing software and finding the best deals for investor clients, that is a significant gap.

The shift came when James attended a networking event where Property Filter was presented. He saw how the platform worked, felt it fitted what Pure Property Partnership was trying to do, and joined. Within a short time of using it properly, he had his first deal - in under 24 hours.

"Property filter - we were probably just using the standard online portals such as Rightmove and then relying on agents to kind of bring us off-market deals as well."

The principle behind Pure Property Partnership's model is that it sources specifically for each investor - not the other way around. That means motivated sellers and below-market-value opportunities need to be surfaced systematically, per client brief, not stumbled across. Property Filter gave James the infrastructure to do that at scale.

How James Kirkwood uses Property Filter for bespoke deal sourcing in Manchester

James opens Property Filter first thing every morning - it sits alongside LinkedIn as a permanent tab. It is his CRM for his lettings business as well as his primary deal sourcing tool. The two things are not separate in his operation: properties he manages for clients, deals he is sourcing, and leads he is tracking all live in the same system.

The core of his deal sourcing process is built around per-investor pipelines. Rather than running a single broad search and presenting whatever comes up, James creates a separate pipeline inside Property Filter for each investor client, filtered to their specific criteria - area, property type, price range, and investment profile. When a property comes up that matches, he can screenshot the area data, download the listing photos, and assemble a deal pack quickly and thoroughly. He presents the investor with detail, not a hunch.

"My pipelines will be created specifically for my investor. So I have that investor narrowed down to all their criteria essentially. I can just basically screenshot whether it be kind of area data, downloading the pictures, all that kind of stuff. It just allows me to create those deal packs really quickly and really thoroughly."

His advice to new users on search areas is direct: do not make them too broad. In the early stages, he was guilty of that himself - too wide a search meant too many properties to work through. Keeping the area specific means every property that comes up is worth looking at, and the due diligence - area data, comparables, time on market, price history - can be done properly on each one.

How Pure Property Partnership sourced deals before Property Filter

Before Property Filter, James Kirkwood was running his South Manchester deal sourcing operation on two things: Rightmove and relationships with estate agents who would occasionally bring off-market opportunities. Both have limits. Rightmove shows you what is listed and not much else. Agent relationships are hard to scale and dependent on who you know. There is no systematic way to track what is sold subject to contract, monitor fall-throughs, or build a pipeline of properties that might come back to market. For a business built around property sourcing software and finding the best deals for investor clients, that is a significant gap.

The shift came when James attended a networking event where Property Filter was presented. He saw how the platform worked, felt it fitted what Pure Property Partnership was trying to do, and joined. Within a short time of using it properly, he had his first deal - in under 24 hours.

"Property filter - we were probably just using the standard online portals such as Rightmove and then relying on agents to kind of bring us off-market deals as well."

The principle behind Pure Property Partnership's model is that it sources specifically for each investor - not the other way around. That means motivated sellers and below-market-value opportunities need to be surfaced systematically, per client brief, not stumbled across. Property Filter gave James the infrastructure to do that at scale.

How James Kirkwood uses Property Filter for bespoke deal sourcing in Manchester

James opens Property Filter first thing every morning - it sits alongside LinkedIn as a permanent tab. It is his CRM for his lettings business as well as his primary deal sourcing tool. The two things are not separate in his operation: properties he manages for clients, deals he is sourcing, and leads he is tracking all live in the same system.

The core of his deal sourcing process is built around per-investor pipelines. Rather than running a single broad search and presenting whatever comes up, James creates a separate pipeline inside Property Filter for each investor client, filtered to their specific criteria - area, property type, price range, and investment profile. When a property comes up that matches, he can screenshot the area data, download the listing photos, and assemble a deal pack quickly and thoroughly. He presents the investor with detail, not a hunch.

"My pipelines will be created specifically for my investor. So I have that investor narrowed down to all their criteria essentially. I can just basically screenshot whether it be kind of area data, downloading the pictures, all that kind of stuff. It just allows me to create those deal packs really quickly and really thoroughly."

His advice to new users on search areas is direct: do not make them too broad. In the early stages, he was guilty of that himself - too wide a search meant too many properties to work through. Keeping the area specific means every property that comes up is worth looking at, and the due diligence - area data, comparables, time on market, price history - can be done properly on each one.

Feature Spotlight

The follow-up tab: how James Kirkwood never misses a deal that falls through

The follow-up tab in Property Filter tracks every SSTC (sold subject to contract) property in your pipeline with its full price history - when it first came to market, what price was agreed, when it was reduced, and when it fell through and came back. James Kirkwood uses it to keep properties on the back burner so he can jump the moment a sale collapses. By the time a fall-through is confirmed and the property comes back to market, he already knows everything about it.

"That's when you tend to get the best deals - when deals have kind of just fallen through, come back to market. So it kind of allows me to have all the properties that I've always sort of got on the back burner and can jump if needed. Previously, if you were just using Rightmove, you can't really do that kind of thing."

The follow-up tab: how James Kirkwood never misses a deal that falls through

The follow-up tab in Property Filter tracks every SSTC (sold subject to contract) property in your pipeline with its full price history - when it first came to market, what price was agreed, when it was reduced, and when it fell through and came back. James Kirkwood uses it to keep properties on the back burner so he can jump the moment a sale collapses. By the time a fall-through is confirmed and the property comes back to market, he already knows everything about it.

"That's when you tend to get the best deals - when deals have kind of just fallen through, come back to market. So it kind of allows me to have all the properties that I've always sort of got on the back burner and can jump if needed. Previously, if you were just using Rightmove, you can't really do that kind of thing."

Property Filter follow-up tab - track SSTC properties and jump the moment a sale falls through

The results: £3M+ sourced in three years, first deal in under 24 hours

The results: £3M+ sourced in three years, first deal in under 24 hours

£3M+

£3M+

£3M+

£3M+

Total Sourced

in 3 years

50%+

50%+

50%+

50%+

From Property Filter

James's estimate

<24h

<24h

<24h

<24h

FIRST DEAL

pipeline to agreed price

£170K

£170K

£170K

£170K

FIRST DEAL PRICE

started at £190K

£1,125

£1,125

£1,125

£1,125

MONTHLY RENT

first PF deal

The first deal James sourced through Property Filter set the pattern for everything that followed. The property had been on the market at £190,000, reduced to around £180,000-£185,000. It came up in his pipeline. Within a couple of hours, he was on the phone to the agent. The deal was done the following morning at £170,000. It now rents at approximately £1,125 per month.

That was three years ago. Since then, Pure Property Partnership has sourced just over £3 million worth of property across South Manchester. James's estimate is that at least half of that has come through Property Filter - from the follow-up tab tracking fall-throughs, to the per-investor pipelines surfacing the right properties for the right clients, to the deal pack tools that let him present opportunities with the detail investors expect.

"In those three years we've sourced about - I think it's just over three million quid worth of property. I would imagine that probably at least half of that has come from using Property Filter."

The platform is now ingrained in the business. It opens every morning. It is the CRM for his lettings operation. The follow-up tab runs in the background, watching every SSTC property in his pipeline, ready to alert him the moment a deal falls through and a motivated seller needs to move again. To see how Property Filter works for deal sourcing businesses like Pure Property Partnership, watch the Property Filter demo.

Watch James Kirkwood's full Property Filter story

James shares the full detail of how Pure Property Partnership uses Property Filter for bespoke deal sourcing in South Manchester - from the follow-up tab and per-investor pipelines, to building deal packs, to the first deal that came in under 24 hours.

The first deal James sourced through Property Filter set the pattern for everything that followed. The property had been on the market at £190,000, reduced to around £180,000-£185,000. It came up in his pipeline. Within a couple of hours, he was on the phone to the agent. The deal was done the following morning at £170,000. It now rents at approximately £1,125 per month.

That was three years ago. Since then, Pure Property Partnership has sourced just over £3 million worth of property across South Manchester. James's estimate is that at least half of that has come through Property Filter - from the follow-up tab tracking fall-throughs, to the per-investor pipelines surfacing the right properties for the right clients, to the deal pack tools that let him present opportunities with the detail investors expect.

"In those three years we've sourced about - I think it's just over three million quid worth of property. I would imagine that probably at least half of that has come from using Property Filter."

The platform is now ingrained in the business. It opens every morning. It is the CRM for his lettings operation. The follow-up tab runs in the background, watching every SSTC property in his pipeline, ready to alert him the moment a deal falls through and a motivated seller needs to move again. To see how Property Filter works for deal sourcing businesses like Pure Property Partnership, watch the Property Filter demo.

Watch James Kirkwood's full Property Filter story

James shares the full detail of how Pure Property Partnership uses Property Filter for bespoke deal sourcing in South Manchester - from the follow-up tab and per-investor pipelines, to building deal packs, to the first deal that came in under 24 hours.

Frequently asked questions

Frequently asked questions

How has James Kirkwood used Property Filter to source over £3 million in South Manchester?

What is the follow-up tab in Property Filter and why does James Kirkwood use it?

How did James Kirkwood close his first deal through Property Filter under 24 hours?

How does Pure Property Partnership use Property Filter for bespoke deal sourcing?

What advice does James Kirkwood give for using Property Filter effectively?

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James Kirkwood's story shows what three years of systematic, tool-supported deal sourcing looks like. A follow-up tab watching every SSTC property. A pipeline per investor. Deal packs built in minutes. £3M+ sourced - at least half from one platform.

James Kirkwood's story shows what three years of systematic, tool-supported deal sourcing looks like. A follow-up tab watching every SSTC property. A pipeline per investor. Deal packs built in minutes. £3M+ sourced - at least half from one platform.

See how Property Filter works and what it could do for your business.

See how Property Filter works and what it could do for your business.

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