Eiran Samuels moved to Liverpool to build a property business from scratch. After a period in Spain and a COVID-era reset, he returned to the UK determined to scale his sourcing operation - and found that motivated seller data from Property Filter was the infrastructure that made it possible. What began as a one-man band has grown into a team-based sourcing business, with Property Filter funnels at the centre of how they find and track deals.

Restarting After COVID - and Needing a Better System

Eiran Samuels arrived in Liverpool with a clear strategy: focus on the buy-to-let market and build a property portfolio. He completed a series of flips, added properties to his portfolio, and converted one to an HMO and another to serviced accommodation. Then COVID arrived.

"My personal momentum kind of stopped," he says. He spent time in Spain and when he returned to the UK, he had to restart everything. It was during this rebuild phase that he began sourcing in earnest - and that he discovered Property Filter.

Before Property Filter, his sourcing relied on Rightmove and Zoopla in the way most investors know all too well: multiple tabs, no system for tracking what had been reviewed, and no mechanism for being alerted when a promising property changed status. When he was a one-man band, that was manageable. As his operation grew, it stopped being sustainable.

From One-Man Band to Team Sourcing

The turning point came when Eiran met a Property Filter team member at a property event and signed up. Almost immediately, he realised that the platform's value was not just in finding deals for himself - it was in creating a consistent sourcing workflow that a whole team could follow.

"When I started to expand and I had team members, I could tell them, this is how we source the property," he says. Rather than each team member scrolling portals independently and forwarding email alerts at random times, Property Filter gave the operation a shared set of funnels and a common standard for what a qualifying deal looks like.

He estimates that 25 to 35 per cent of his deals come through Property Filter - from the funnel alerts that notify him when a property returns to the market after a fall-through, to the data that allows him to assess motivation before booking a viewing.

Come-Back-to-Market Funnels

The core of Eiran's Property Filter workflow is the come-back-to-market funnel. He sets filters for properties that have been on the market for a long time, or that have previously gone sold subject to contract and then fallen through. When a property matching those criteria reappears on the market, the alert comes through immediately.

"As soon as the property comes back to the market or it's a long time on the market, I contact the estate agent, arrange the viewing, and then do the deal - or if it was one of those online estate agents, direct with the vendor," he explains.

The speed of the alert is critical. On one deal, he booked a viewing the same day a property reappeared and went directly to the vendor because the listing was with an online-only agency. "I could see the motivation because I could see what the price, the price they were selling it, and how long it's been on the market, sold subject to contract. It was quite easy to strike a deal." He then brought one of his investors into that deal, turning a motivated seller situation into a sourced deal for a client.