MEMBER's SUCCESS STORY
7 HMO Conversions in Under a Year: How Asif Omar Uses Property Filter in Greater Manchester
From zero deals to 7 HMO conversions in under a year - including a £67,000 off-market find with a projected end value of £460,000
Asif Omar · Greater Manchester · Ideal Property Group
AT A GLANCE
Member
Asif Omar
Company
Ideal Property Group
Location
Greater Manchester
Strategy
HMO conversion - 6-bed, 6 en-suite; also pursuing blocks of flats
Result
7 conversions in under a year (from zero deals before Property Filter)
Deal
£67,000 purchase - projected end value £460,000 after conversion to 6-bed, 6 en-suite HMO
PF Feature Used
Back-to-market alerts, price drop signals, square meterage filter, average price-per-surface-area sort
Results like these are happening every week. See how Property Filter works.
Before Property Filter, Asif Omar was spending up to three hours a day scrolling through Rightmove and Zoopla, searching for HMO conversion opportunities in Greater Manchester - and getting nowhere. Since switching to Property Filter, he has completed 7 HMO conversions in under a year. His most striking find: a derelict house he spotted on the same street as a Property Filter lead, bought for £67,000 and now being converted to a 6-bed, 6 en-suite HMO with a projected end value of £460,000.
Asif Omar's challenge before Property Filter
Before Asif discovered Property Filter, finding HMO leads in Greater Manchester was a manual, time-consuming process with no consistent results. "I'd probably spend at least two to three hours a day going through portals," he says. With listings spread across Rightmove, Zoopla, and OnTheMarket, the effort was high and the signal was low.
The fundamental problem was noise. There was no way to filter for the specific property characteristics an HMO conversion requires - the right square footage, the right Article 4 position, the right price-per-square-metre relative to the street. Asif was reviewing dozens of listings that were simply the wrong shape for the strategy he was running. He was doing the right thing badly.
"Before I used Property Filter, I didn't have a single deal. By using Property Filter, I managed to get seven HMO conversions in less than a year by using the software."- Asif Omar, HMO investor, Greater Manchester
He had also realised there had to be a better way to approach it. The investors seeing consistent results in the property sourcing software community were not spending three hours a day on portals - they had a system. Once Asif found Property Filter, the shift was immediate.
How Asif Omar uses Property Filter to find HMO deals in Greater Manchester
Asif's approach to Property Filter is precise. For HMO investing, he filters by square meterage - targeting properties between 80 and 120 square metres with scope to extend - and sorts by largest surface area first to surface the strongest HMO conversion candidates quickly. He also uses the average price-per-surface-area sort, which flags properties priced below the street average and immediately signals potential value.
Two alert types have been especially powerful: back-to-market notifications and price drop signals. When a property returns to the market after a previous fall-through - particularly with a reduced asking price - Asif recognises it as a clear indicator of a motivated seller. Property Filter surfaces these changes the moment they happen, letting him call the agent before other investors have seen the update.
"Whilst with Property Filter, if you know how to use it properly and in the way it was actually built for, you're probably going on there for five minutes, ten minutes max a day."
It took Asif around 6 to 8 weeks to land his first deal - largely because he was still defining his HMO strategy in parallel. His advice is consistent: know what you are looking for before you open the platform. Once the strategy is clear, the filters follow - and the time spent searching drops dramatically.
Asif Omar's challenge before Property Filter
Before Asif discovered Property Filter, finding HMO leads in Greater Manchester was a manual, time-consuming process with no consistent results. "I'd probably spend at least two to three hours a day going through portals," he says. With listings spread across Rightmove, Zoopla, and OnTheMarket, the effort was high and the signal was low.
The fundamental problem was noise. There was no way to filter for the specific property characteristics an HMO conversion requires - the right square footage, the right Article 4 position, the right price-per-square-metre relative to the street. Asif was reviewing dozens of listings that were simply the wrong shape for the strategy he was running. He was doing the right thing badly.
"Before I used Property Filter, I didn't have a single deal. By using Property Filter, I managed to get seven HMO conversions in less than a year by using the software."- Asif Omar, HMO investor, Greater Manchester
He had also realised there had to be a better way to approach it. The investors seeing consistent results in the property sourcing software community were not spending three hours a day on portals - they had a system. Once Asif found Property Filter, the shift was immediate.
How Asif Omar uses Property Filter to find HMO deals in Greater Manchester
Asif's approach to Property Filter is precise. For HMO investing, he filters by square meterage - targeting properties between 80 and 120 square metres with scope to extend - and sorts by largest surface area first to surface the strongest HMO conversion candidates quickly. He also uses the average price-per-surface-area sort, which flags properties priced below the street average and immediately signals potential value.
Two alert types have been especially powerful: back-to-market notifications and price drop signals. When a property returns to the market after a previous fall-through - particularly with a reduced asking price - Asif recognises it as a clear indicator of a motivated seller. Property Filter surfaces these changes the moment they happen, letting him call the agent before other investors have seen the update.
"Whilst with Property Filter, if you know how to use it properly and in the way it was actually built for, you're probably going on there for five minutes, ten minutes max a day."
It took Asif around 6 to 8 weeks to land his first deal - largely because he was still defining his HMO strategy in parallel. His advice is consistent: know what you are looking for before you open the platform. Once the strategy is clear, the filters follow - and the time spent searching drops dramatically.
Feature Spotlight
Asif's favourite Property Filter feature: back-to-market and price drop alerts
Asif credits Property Filter's back-to-market monitoring and price drop signals as the features behind his most time-sensitive deals. When a property that previously failed to sell comes back onto the market at a lower price, it signals a seller who is now under more pressure to complete. Property Filter surfaces these changes automatically - giving members the ability to act before the information reaches other channels.
"It came back onto the market and reduced. We could see the price drop happen. I rang the agent, spoke to the seller, and we got the deal done within that evening."
Asif's favourite Property Filter feature: back-to-market and price drop alerts
Asif credits Property Filter's back-to-market monitoring and price drop signals as the features behind his most time-sensitive deals. When a property that previously failed to sell comes back onto the market at a lower price, it signals a seller who is now under more pressure to complete. Property Filter surfaces these changes automatically - giving members the ability to act before the information reaches other channels.
"It came back onto the market and reduced. We could see the price drop happen. I rang the agent, spoke to the seller, and we got the deal done within that evening."
The results: 7 HMO conversions and a £67,000 to £460,000 deal
The results: 7 HMO conversions and a £67,000 to £460,000 deal
7
7
7
7
HMO Conversions
in under a year
£67K
£67K
£67K
£67K
Purchase Price
stand-out off-market deal
£460K
£460K
£460K
£460K
End Value
projected after conversion
5-10m
5-10m
5-10m
5-10m
Daily PF Time
vs 2-3 hours on portals before
6-bed
6-bed
6-bed
6-bed
HMO Spec
6 en-suite, 4 studio rooms
The headline result is 7 HMO conversions in Greater Manchester in under 12 months, starting from zero deals before Property Filter. But the most striking example came not from a direct platform search - it came from being present because of one.
While viewing a Property Filter lead on a street in Greater Manchester - a 5-bedroom HMO he bought for £125,000 near a hospital - Asif noticed a second property further along. The house was in a severe state of disrepair: the bay window was breaking apart, the roof was failing, the rear extension was collapsing. He assumed it was empty and derelict.
He put a note through the door. Within 30 minutes, the owner called back. They had been planning to send it to auction that week.
Asif bought the property for £67,000. He is now converting it to a 6-bed, 6 en-suite HMO with four studio rooms including kitchenettes, with a refurbishment budget of approximately £220,000. The projected end value is £460,000.
"The luck wouldn't have happened if I wasn't there in the first place. And the reason why I was there in the first place was because I had a property that came from Property Filter."
For investors who want to understand how having better data translates into real-world deal flow, Asif's story is a direct example. The same streets, the same agents - but with Property Filter in the process, he was there first. To see how Property Filter works in practice, watch the Property Filter demo.
Watch Asif Omar's full Property Filter story
Asif shares the full detail of how he went from 0 to 7 HMO conversions using Property Filter, how he uses the platform day-to-day in Greater Manchester, and what he would tell any HMO investor still spending hours on portals without a clear system.
The headline result is 7 HMO conversions in Greater Manchester in under 12 months, starting from zero deals before Property Filter. But the most striking example came not from a direct platform search - it came from being present because of one.
While viewing a Property Filter lead on a street in Greater Manchester - a 5-bedroom HMO he bought for £125,000 near a hospital - Asif noticed a second property further along. The house was in a severe state of disrepair: the bay window was breaking apart, the roof was failing, the rear extension was collapsing. He assumed it was empty and derelict.
He put a note through the door. Within 30 minutes, the owner called back. They had been planning to send it to auction that week.
Asif bought the property for £67,000. He is now converting it to a 6-bed, 6 en-suite HMO with four studio rooms including kitchenettes, with a refurbishment budget of approximately £220,000. The projected end value is £460,000.
"The luck wouldn't have happened if I wasn't there in the first place. And the reason why I was there in the first place was because I had a property that came from Property Filter."
For investors who want to understand how having better data translates into real-world deal flow, Asif's story is a direct example. The same streets, the same agents - but with Property Filter in the process, he was there first. To see how Property Filter works in practice, watch the Property Filter demo.
Watch Asif Omar's full Property Filter story
Asif shares the full detail of how he went from 0 to 7 HMO conversions using Property Filter, how he uses the platform day-to-day in Greater Manchester, and what he would tell any HMO investor still spending hours on portals without a clear system.
Frequently asked questions
Frequently asked questions
How did Asif Omar find 7 HMO deals in under a year using Property Filter?
What Property FIlter features does Asif Omar use for HMO investing?
How did Asif Omar find a £67,000 off-market property deal?
How long does it take to get results from Property FIlter as an HMO investor?
Who is Property Filter suitable for?
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Asif's story shows what happens when you stop scrolling and start filtering. Seven HMO conversions in under a year - and an off-market find worth £460,000 - because he was on the right street at the right time.
Asif's story shows what happens when you stop scrolling and start filtering. Seven HMO conversions in under a year - and an off-market find worth £460,000 - because he was on the right street at the right time.
See how Property Filter works and what it could do for your pipeline.
See how Property Filter works and what it could do for your pipeline.