How I Doubled My Wage in 12 Months with Dion Wright
Last updated: 11 Feb 2025
Meet Dion Wright
Dion Wright is a property investor and compliant deal sourcer based in South Wales. After spending 14 years in engineering as a steelworker, he set a bold goal: to leave his job within a year by building a property business. Just 12 months later, he had not only replaced his wage but more than doubled it, acquiring multiple properties and systemising his approach to sourcing deals.
What made Dion successful wasn’t just knowledge—it was relentless action. Using Property Filter, he honed his ability to find and negotiate off-market deals, leveraging high-performing direct-to-vendor (DTV) letter campaigns to generate a steady pipeline of opportunities.
If you want to find motivated sellers fast and build a deal pipeline like Dion, start using property software like Property Filter today.
The turning point: From steelworker to Property Investor
Dion’s path into property was triggered by a major wake-up call. In January 2023, his employer announced 3,000 job losses, pushing him to act fast. Rather than waiting for redundancy, Dion took control, immersing himself in property education, networking, and deal-making.
He joined property and business mastermind groups, took accredited courses, and absorbed over 70 audiobooks to shift his mindset. Despite facing resistance from family members who doubted his decision, he persisted, proving that success comes from action rather than external validation.
How does Dion find and close deals?
Dion’s approach to finding and closing deals is strategic and calculated. Instead of relying on chance, he uses Property Filter to identify motivated sellers efficiently. His go-to indicators include:
Properties with no chain
Listings that have been on the market for a long time
Sales that have fallen through multiple times
Price reductions and multiple-agent listings, which often signal a motivated seller
Rather than sending out thousands of generic letters, Dion focuses on highly targeted direct-to-vendor (DTV) letters. His approach is simple but highly effective. He keeps the letters short and to the point, including only essential details and a contact number. He ensures the envelopes are handwritten, often by a family member, to add a personal touch. This method has yielded an incredible response rate—out of just 10 letters sent, he received six phone calls from interested sellers.
Once a seller calls, Dion prioritises building rapport over rushing into numbers. He allows the seller to do most of the talking, learning about their motivation for selling before proposing a tailored solution. He avoids forcing a single strategy onto every seller, instead assessing their needs and circumstances before crafting a deal that works for them.
“When you speak with sellers, it’s about listening more than talking. People want solutions, not sales pitches”
When structuring deals, Dion remains flexible, using various strategies depending on what best suits the situation. His toolkit includes:
Rent-to-rent for cash flow
BRRR (Buy, Refurbish, Rent, Refinance, Repeat) for long-term equity growth
Lease options to acquire properties with minimal upfront cost
Assisted sales to generate quick profits
Case Study: Turning motivation into profit
One of Dion’s most successful deals involved a property he secured well below market value. The property was listed for £100,000, required £22,000 in refurbishments, and was later valued at £180,000. By moving quickly and negotiating directly with the seller, Dion was able to capitalise on the opportunity.
Another successful deal came from a property that had fallen through three times. Recognising the seller’s frustration, Dion used a direct approach and negotiated a deal that worked for both parties.
Dion has also successfully transitioned into rent-to-rent strategies, using his ability to identify underperforming rental properties and negotiate agreements that benefit both landlords and himself. In one case, he took over a struggling rental, transformed it into a profitable serviced accommodation unit, and eventually structured a lease option to buy it outright. This ability to creatively structure deals has been key to his rapid financial growth.
“Every property problem has a solution—you just have to know where to look and be willing to negotiate.”
The power of persistence and smart financing
One of Dion’s biggest takeaways from the past year is the importance of financing and reinvesting profits. He structured his deals using:
Bridging loans secured against existing properties
Reinvested profits from rent-to-rent deals into new acquisitions
Smart refinancing strategies to pull out equity and reinvest in additional properties
His ability to leverage multiple financing methods has allowed him to grow without relying on significant personal savings.
Lessons learned and future plans
Reflecting on the past year, Dion acknowledges the importance of focusing on high-value tasks. Early on, he spent too much time doing minor refurbishments himself, realising later that his time was better spent sourcing and closing deals. He also recognised the challenge of maintaining momentum in a property business—each time he paused to work on a refurbishment, he lost deal flow. Moving forward, his goal is to focus on assisted sales and lease options to maximise cash flow while continuing to source and pass on deals to other investors.
Final thoughts
Dion Wright’s success story is proof that taking consistent action and using the right tools can dramatically change your property career. If you’re tired of spinning your wheels and want to start securing great deals, Property Filter gives you the competitive edge you need.
Start today and take control of your financial future. Join Property Filter Now.
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Connect with Dion Wright
Dion is now helping other investors find deals through his sourcing business. If you’re looking for deal opportunities or want to learn more about his process, connect with him on social media:
📢 Watch Dion’s full episode on YouTube here: How I Doubled My Wage in 12 Months Through Finding Lots of Deals with Dion Wright