How to attract private finance by raising your profile with Sam Cooke
Last updated: 27 Aug 2024
Meet Sam Cooke
We're introduced to Sam Cooke, a property investor and the owner/editor of Blue Bricks Magazine. Sam’s journey from estate agent to owning one of the most recognised property magazines in the UK is a testament to his expertise in marketing and business strategy. His focus on raising his profile has not only elevated his business but has also positioned him as a go-to expert in the property industry.
From stand-up comedy to property success
Sam’s background is unique. Before venturing into property, he was a stand-up comedian, performing across the UK. This experience honed his communication skills, enabling him to engage audiences both on stage and in the business world. Transitioning to property, Sam initially worked as a marketing manager for Blue Bricks Magazine, which was then a fledgling publication with a limited readership. However, Sam's strategic thinking and marketing prowess quickly turned the magazine around. He not only expanded its reach nationwide but also increased its profitability, ultimately leading him to take over the magazine entirely.
Under his leadership, Blue Bricks Magazine has become a respected name in the property industry, known for its insightful content and commitment to providing genuine value to property investors. Sam also launched the Blue Brick Property Awards, further establishing the magazine's influence and his own reputation as a leading figure in the property world.
Sam’s journey from comedy to property success is a testament to the power of adaptability and leveraging unique skills in unexpected ways. His ability to communicate effectively and his understanding of the property market has made him a sought-after speaker and mentor, helping others to raise their profiles and achieve success in the industry.
Building credibility and raising your profile
Sam begins by emphasising the importance of raising your profile, which he differentiates from the often misunderstood concept of personal branding. According to Sam, raising your profile is about establishing credibility and becoming a trusted figure in the industry. This credibility is what attracts investors, partners, and opportunities.
“What I’m going to help you to do today is raise your profile... and how you can do that to attract investors and raise private finance.”
Sam shared his journey from starting as a marketing manager at Blue Bricks Magazine to eventually buying the company and transforming it into a profitable venture. His experience highlights the significance of understanding your audience and crafting a strategy that resonates with them.
The power of networking and consistency
Sam stresses the importance of networking and consistently engaging with your audience through various platforms, especially in Facebook groups where potential investors are active. He recalls how regular posting and authentic engagement led to a high-net-worth individual approaching him with a £2 million investment opportunity.
“I got to a point where a gentleman approached me... and he had £2 million cash liquid sat in the bank because he just sold his business and was now looking to invest in property.”
This example underscores the potential of leveraging social media and online platforms to build relationships that can lead to significant financial backing.
Practical tips for attracting investors
Sam offers a range of practical tips for those looking to attract private finance:
Understand your investor avatar
Just as marketers define their ideal customer, property investors should define their ideal investor. Tailoring your approach to what these investors value most can make all the difference.
Leverage existing platforms
Sam advises against trying to reinvent the wheel. Instead, he suggests appearing on established podcasts or creating your own to reach a wider audience.
Be authentically you
Investors are drawn to authenticity. Whether you're formal or laid-back, being true to yourself will attract like-minded people who are more likely to trust and invest in you.
Apply for awards
Winning awards not only boosts your credibility but also forces you to reflect on your achievements, helping to combat imposter syndrome.
Case studies: success in action
Sam shared real-life examples of how his strategies have led to success. One such story involves a property investor who, after featuring in Blue Bricks Magazine, attracted a £425,000 investment from someone who read his article in the magazine. This story illustrates the power of media exposure and how it can lead to substantial financial opportunities.
“Through a mixture of chance and credibility... he actually ended up contacting Paul and invested £425,000 in him.”
Another example Sam shared was about a builder who, despite being new to property investment, used his expertise in construction to offer valuable insights to other investors. By focusing on his unique strengths, he was able to create a niche for himself and attract the attention of potential partners and clients.
Conclusion
Sam Cooke’s insights offer invaluable lessons for property investors looking to raise their profiles and attract private finance. By focusing on credibility, consistency, and authenticity, investors can position themselves as trusted authorities in the industry, drawing opportunities and partnerships their way.
For more detailed insights and practical advice, watch the full episode of Deal Finder’s Corner with Sam Cooke. If you enjoyed this session, let us know in the Property Filter live chat, and we’ll bring more experts like Sam to share their invaluable knowledge.
