Last updated: 31 Jan 2025
In this Deal Finder’s Corner, Alex Baker, co-founder of the Supported Living Platform, sheds light on one of the UK property industry’s most impactful niches: supported living. With years of experience and a track record of award-winning projects, Alex shares invaluable insights into how supported living is reshaping the property landscape and improving lives.
If you’ve been seeking ways to diversify your property investment strategy while making a meaningful impact, supported living could be the solution. Using property software like Property Filter, you can streamline the process of sourcing opportunities and maximise your returns while supporting vulnerable communities.

Supported living is a tailored approach to property investment that combines accommodation, care, and support for individuals who need extra assistance. Unlike social housing, supported living focuses on creating bespoke environments for residents with specific needs, including those with mental health challenges, autism, or physical disabilities.
Key benefits include:
Better Health Outcomes: Supported living fosters independence and personalised care, leading to improved recovery rates.
Cost Efficiency for Taxpayers: It reduces reliance on expensive hospital care, easing pressure on the NHS.
Investor Advantages: Long-term leases, commercial valuations, and higher-than-market rents make supported living a lucrative investment model.
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Supported living is not only a financial opportunity but also a chance to make a difference in the lives of vulnerable individuals. As Alex explains, the sector provides stability, fosters dignity, and improves the overall quality of life for residents. From a taxpayer’s perspective, it helps alleviate the financial burden on the healthcare system by enabling quicker recovery and reduced reliance on hospital beds.
For property investors, supported living offers a way to combine financial growth with social impact, creating a win-win scenario for all stakeholders.
While the benefits are significant, supported living comes with challenges, including:
High barriers to entry
Limited financing options
Complex regulations
Despite these hurdles, the rewards outweigh the difficulties. As Alex puts it:
“The impact we create and the lives we change make every challenge worthwhile.”
One of Alex’s most notable projects involved converting a dilapidated care home into a high-end supported living facility. The property now serves as a safe haven for residents with mental health challenges, complete with modern amenities and thoughtful design features.
The project’s success underscores the potential for combining social impact with financial returns, achieving commercial valuations that significantly boosted equity.
If you’re ready to explore supported living, start by:
Building relationships with care providers.
Understanding FRI leases and their advantages.
Leveraging tools like Property Filter to find suitable properties and streamline due diligence.
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Conclusion: Making a difference through property
Supported living offers a unique opportunity to align your property career with meaningful social impact. By focusing on quality, collaboration, and sustainability, you can create a thriving investment model that benefits everyone involved.
“When you prioritise people over profit, the financial rewards follow.”
Deal Finder's Corner is your weekly property talk show, proudly brought to you by Property Filter. Our mission is to equip you with the best resources by inviting expert guests to share the most up-to-date and effective strategies, tactics, and insights for finding and securing property deals across the UK.



