How to get crystal clarity and focus on the best strategy that works for you with Michelle Cairns
Last updated: 11 Feb 2025
Meet Michelle Cairns
Michelle Cairns, a well-known property investor in the UK, joins us on the Deal Finder's Corner to share her expertise on achieving clarity and focus in property investing. With a diverse portfolio encompassing flats, single lets, shops, and HMOs, Michelle specialises in creative deal structuring, leveraging private investors, lease options, and vendor finance. As a partner at Your Property Network (YPN) Magazine, she plays a crucial role in community engagement, podcasting, and coaching, drawing on her extensive experience to guide others in their property endeavours.
In this episode, Michelle addresses the common challenges faced by property investors, particularly the struggle to gain clarity and take decisive action. She provides valuable insights into identifying the right strategies, overcoming procrastination, and building a roadmap to success. This session is designed to empower you with the focus and direction needed to achieve your property goals.
Clarity is King: Unlocking Your Property Potential
This episode dives deep into a topic that often gets overlooked in the pursuit of property riches: clarity. Michelle emphasises that clarity is the essential foundation for success in property, yet it's often the missing piece that holds people back from achieving their goals.
"If you've ever created a plan but struggle to stick to it, maybe you've been working on the wrong plan."
Michelle's extensive experience coaching thousands of individuals has revealed a clear pattern: those who succeed have a strong sense of clarity, while those who get stuck often lack focus and direction.
Two Essential Actions for Property Success
Michelle outlines two crucial actions that can guarantee success in property investing:
Gaining Clarity on Your Current Position: Just as an engineer needs a detailed plan before constructing a bridge, property investors need a clear understanding of their starting point, their desired destination, and the steps required to bridge the gap. This involves assessing your resources, including time, money, knowledge, and connections, to identify areas for improvement.
Developing a Massive Action Plan (MAP): Once you have clarity on your current position and goals, you need a comprehensive plan to guide your actions. This MAP should be more than just a to-do list; it should be a detailed roadmap that outlines the specific steps required to achieve your goals.
Why Most People Fail to Secure Deals
Michelle challenges the common misconception that lack of knowledge or skills is the primary reason people fail in property. She argues that the real culprit is often a lack of clarity and focus.
"The biggest problem that I see... is that there is... a lack of confidence, action, and results."
Without a clear understanding of your goals, your ideal strategy, and the steps required to achieve them, it's easy to become overwhelmed, procrastinate, and ultimately fail to take action.
Overcoming Procrastination and Taking Action
Michelle suggests that procrastination is often a symptom of not knowing what to do or why you're doing it. She encourages investors to identify their primary motivation, whether it's moving towards a desired goal or away from an undesirable situation.
"Are you motivated by towards goals or away from them?"
Understanding your motivation can help you overcome procrastination and take decisive action towards your goals.
The Total Clarity Program: From Chaos to Clarity
To help investors achieve crystal clarity and focus, Michelle introduces the Total Clarity program, a comprehensive four-week program designed to guide you from chaos to clarity in just 30 days.
The program covers key areas such as:
Evaluating your resources: Assessing your time, money, knowledge, and connections.
Defining your dream life: Visualizing your ideal lifestyle and setting actionable goals.
Choosing your path: Identifying the right property strategy based on your unique circumstances.
Building your personalised roadmap: Creating a step-by-step action plan for success.
What should I do next?
Watch the full session with Michelle Cairns on YouTube: How to get crystal clarity and focus on the best strategy that works for you with Michelle Cairns
Connect with Michelle Cairns and the YPN team:
Team YPN: hello@yourpropertynetwork.co.uk
Join Property Filter today. Use property software to gain access to the tools and insights that top investors use to source, structure, and secure winning deals.
Additional resources:
Unlocking Property Investment Success With Richard Evans: How To Focus On Deals, Not Searches
Learn How To Double The Deals In Half The Working Hours With Jackie Tomes
Deals over a Decade + - changing strategy in changing environments with Danny Inman
The Mindset of Success in Property and Life with Dominic Beecheno
