Deals over a Decade + - changing strategy in changing environments with Danny Inman
Last updated: 11 Feb 2025
Meet Danny Inman
Danny Inman, the self-proclaimed "accidental founder" of the Prosperity Network, brings over a decade of property experience to the Deal Finder's Corner. Having been involved in over a thousand deals, Danny is a seasoned property developer with a constantly evolving pipeline of £25-50 million worth of projects. His passion for property investing and unique approach to education have made him a respected voice in the industry. Currently focused on the hospitality sector with his brand, Juice Hotels, Danny is a true dealmaker and serial entrepreneur who embodies the spirit of abundance and creative win-win scenarios.
In this episode, Danny shares his story through the property market, offering valuable insights and lessons learned from his extensive experience. He explores how to adapt strategies to changing market conditions, emphasising the importance of time in the market and building a resilient business that can weather any storm.
Two decades of property deals: Growth and adaptation
Danny's property experience began in 2008 during a market downturn, a time when many were hesitant to invest. However, he saw opportunity where others saw risk. With limited funds but a keen eye for deals, he started by sourcing properties for other investors, quickly establishing himself as a valuable resource in the market.
"I sourced heavily for the first 18 months... I sourced well over a hundred deals in the first few years."
This early experience taught him the power of time in the market. Properties he sourced years ago have significantly increased in value, demonstrating the long-term benefits of property investment.
Navigating market cycles: Time and timing
Danny emphasises the cyclical nature of the property market and the importance of understanding these cycles to make informed investment decisions. He believes that while no one can perfectly time the market, recognising the signs of change allows investors to capitalise on opportunities and mitigate risks.
"There's not a perfect time, no one will ever be able to time it perfectly, but you can take advantage if you understand how the cycle works."
He shares his perspective on the current market, suggesting we are moving from recovery to a boom cycle, driven by factors like supply and demand imbalances and increased liquidity in the market.
The investment triangle: A structured approach to growth
Drawing from his engineering background, Danny advocates for a structured approach to property investment. He introduces the concept of the "Investment Triangle," a framework that guides investors through different strategies based on their experience, risk tolerance, and financial capacity.
Starting with a solid foundation of buy-to-lets, investors can gradually move up the triangle, exploring strategies like social housing, HMOs, and small conversions, eventually reaching the top with large developments.
"Like an engineer, I like structure, I like milestones, I like targets."
This methodical approach allows investors to gain experience and build confidence while mitigating risks and maximising returns.
Adapting strategies: From sourcing to development
Danny shares specific examples of how he has adapted his strategies over the years, from sourcing deals to flipping bungalows, investing in social housing, and developing HMOs. He highlights the importance of recognising when to pivot, taking calculated risks, and staying ahead of market trends.
"Always try to get slightly ahead, because that's where you make more money. The later you get in, the less margin there typically is."
He also emphasises the value of learning from mistakes and adapting strategies based on market feedback and personal experience.
Juice hotels: A case study in opportunity
Danny's current focus on the hospitality sector with Juice Hotels showcases his ability to identify emerging trends and capitalise on unique opportunities. He believes the demand for apart-hotels is growing, driven by changing preferences for longer stays and a desire for a "home away from home" experience.
"I think we've got a bit ahead of the curve... people don't want low-end stays anymore."
His investment in Juice Hotels demonstrates his entrepreneurial spirit and his commitment to creating value in the property market.
Key takeaways for property investors
Danny's insights offer valuable lessons for property investors of all levels:
Understand market cycles: Recognise the signs of change and adapt your strategies accordingly.
Embrace a structured approach: Utilise frameworks like the Investment Triangle to guide your investment decisions.
Be flexible and adaptable: Don't be afraid to pivot your strategies based on market conditions and personal experience.
Focus on value creation: Seek opportunities to add value to properties and create win-win scenarios for all parties involved.
Build a resilient business: Develop a strong foundation and diversify your portfolio to weather market fluctuations.
What should I do next?
Watch the full session with Danny Inman on YouTube: Deals over a Decade + - changing strategy in changing environments with Danny Inman
Join Property Filter today. Use our property software to gain access to the tools and insights that top investors use to source, structure, and secure winning deals.
Connect with Danny Inman:
Prosperity Network: https://prosperitynetwork.co.uk/
Danny Inman Property: linkedin.com/in/danny-inman-property-55040026
