In the latest episode of Deal Finder’s Corner, your favourite Frenchman, Guillaume Black, had the opportunity to talk to Chris Moss – the founder of Oversubscribed and property investor with over 13 years of experience in marketing. In the dynamic world of property business, where competition is fierce and opportunities abound, crafting a distinctive brand image can be the key to unparalleled success. In this episode of Deal Finder’s Corner, we explore the transformative journey of companies that have not just succeeded but excelled, reaching the top 5% of the market with minimal investment. At the core of their triumph lies a fundamental truth: Perception is Reality.
(Elon Musk mastered the art of turning perception into reality. Photo credit: SkyNews)
The Power of Perception: Where Success Begins
There’s an elite group in every niche that effortlessly attracts business, commands higher prices, and secures deals with unmatched ease. How do they achieve this remarkable feat? The secret lies in getting their perception right. The way a company is perceived directly influences its ability to charge premium prices, win business effortlessly, and receive the credit it deserves.
Profile: You Are What They See
Your profile is not just a visual identity; it’s the narrative that defines you in the marketplace. Creating the right profile is akin to laying a strong foundation for a building—it determines the structure and stability of everything that follows.
Easy Win: Highest ROI You Can Achieve
Investing in your personal brand’s perception is one of the most lucrative ventures. It’s not just an expense; it’s a strategic investment that yields the highest return on investment. When you get your perception right, every marketing effort becomes more potent, attracting the right clientele and generating substantial revenue.
Build IP: Elevate Your Company Value
Intellectual Property is a powerful asset. Your brand, if crafted meticulously, becomes a valuable piece of IP that sets you apart in the market. Building a brand with a strong identity enhances your company’s value, making it an asset that appreciates over time.
Positioning: Grow Into Your Brand, Not Out of It
Effective positioning is about aligning your company’s image with its core values. It’s not just about attracting attention; it’s about resonating with your target audience. When your positioning is right, growth becomes a natural progression, and your brand becomes a beacon in the industry.
Perception Is Reality
In the world of property business, perception is not just a reflection—it’s the reality you create. Those who understand and harness this power are the ones who achieve not only success but sustained excellence.
Now Is the Time: Learn from Elon Musk
The timing of crafting your brand is crucial. Elon Musk’s success isn’t just about electric cars and space travel; it’s about getting the perception right from the beginning. If you’re just starting, now is the opportune moment to invest in your brand’s perception.
Leave it to the Experts
Crafting a powerful brand image involves intricate details and strategic thinking. Instead of attempting it yourself, entrust this task to professionals who understand the nuances of personal branding and marketing within the property business.
Strategic Steps: Crafting Your Brand’s Image
- Brand Pack: The Foundation – a comprehensive single document including a customised logo, branding elements, colours, and fonts.
- Branded Brochure: Your Marketing Arsenal – a well-structured document serving as marketing material and a sales document :
- Front Cover: Infuse sex appeal and a compelling catchphrase
- Address problems and present precise solutions
- Highlight the three “whys”: why this, why now, why us
- Incorporate exact solutions and pose affirmative “YES” questions
- Introduce your team, testimonials and accreditations
- End with a compelling call-to-action
- One Page Website: Simplifying Complexity – a minimalist approach to building a website allows to avoid unnecessary complications
- Stationery Stack: Elevating Your Presence (reach top 1% of your niche) – brand email signatures, social channels, business cards, hoodies, and letterheads
Mastering Perception, Mastering Success
In the realm of property business, mastering perception is not just an option; it’s a necessity. These strategic steps, as outlined by seasoned professionals with 13 years in marketing, can serve as your guide to becoming oversubscribed. Remember, in the world of high competitive business, perception is the reality you create.
Watch the Full Episode of DFC 20 now to dive deeper into these strategies and gain invaluable insights from Chris Moss. Don’t miss out on the secrets to becoming oversubscribed in the competitive property market.