DTV letters
Since 2023
Meet Dion Wright
Dion Wright, the founder of Dion Wright Property Ltd, is a South Wales-based property investor who transitioned from a 14-year career in engineering and steelworks into full-time property investing. Coming from six generations of steelworkers on both sides of his family, Dion set out to break the mould, determined to carve out a future on his own terms.
Despite facing opposition from family and friends, he was committed to making property his full-time career. In early 2024, during a pin event in Swansea, Dion publicly announced his goal: to build a property portfolio that would generate enough income to allow him to leave his job within 12 months. A week later, devastating news broke - 3,000 job losses were announced in his sector. It was the push he needed to go all in.
Dion joined Progressive Property Mastermind and various business mentorship programmes, immersing himself in property education. He listened to over 70 audiobooks that year, expanding his knowledge and sharpening his investment strategies. As a fully compliant deal sourcer, he has not only built his own portfolio but also helped other investors secure deals. His focus is now on highly targeted direct-to-vendor (DTV) letter campaigns, using Property Filter to source the best opportunities.
The Challenge: Before Property Filter
Before discovering Property Filter, Dion found property sourcing frustratingly slow and inefficient. With limited hours outside his demanding job, he struggled to find and analyse good investment opportunities.
He relied on traditional property platforms, which provided limited visibility on price changes, withdrawn listings, and motivated sellers. The process was disjointed, requiring multiple tools, spreadsheets, and repetitive searches. He knew there had to be a better way.
"I don’t waste time researching properties before I’ve spoken to the seller. The goal of the letter is just to get them to call. Once I know their situation, then I’ll do my due diligence."
Discovering Property Filter: A Game-Changer in Deal Sourcing
Dion was introduced to Property Filter at the end of 2023. Almost immediately, the software changed the way he worked. Instead of endlessly scrolling through listings, he used Property Filter’s Lead Generator™ to pinpoint properties that met his exact criteria.
"I had about 20 lead generators on the go, but that was too much, so I got it down to four now, which works a lot better."
By refining his lead generation process, he drastically cut down on wasted time. What once took hours per day was now done in just a few focused sessions each week. His strategy? Targeting properties with clear motivation indicators, including:
Listings with no chain
Properties that had been on the market for an extended period
Properties with a history of failed sales
Properties with multiple price reductions or listed with several agents
"I don’t care about property photos—it’s all about the Price and History Charts. If I see a property that’s had multiple price drops and fallen through several times, I send a letter straight away."
Instead of mass mailing hundreds of letters, Dion adopted a highly targeted approach. He only sent letters to the most motivated sellers.
"I tested different approaches, including contacting Ltd companies. The best response rate came from targeting motivated sellers identified by Property Filter. I once sent just 10 letters and got 6 phone calls back!"
His grandmother even helped handwrite the envelopes, ensuring they stood out in the post. His method was simple: get the phone to ring. Once a seller called, he focused on building rapport, understanding their situation, and crafting a creative offer tailored to their needs.
Deal Case Study: BRR
This property had three failed sales due to a damp problem. Other buyers walked away, but Dion saw the opportunity. After spotting the price history chart on Property Filter, he sent a letter, got a response, and secured the deal.
The property needed a full refurbishment, including a new roof, damp-proofing, a new kitchen, and a new bathroom. Despite some unexpected challenges, the numbers stacked up.
Purchase Price
£77,000
£25,400
End value
£145,000
Cash Left In
£6,750
Average Monthly Profit (SA)
£1,200
"Other buyers were scared off by the damp, but I saw the opportunity."
Deal Case Study: Rent-to-Rent with a Purchase Option
This deal came through a landlord who was fed up with managing tenants. He was nervous about renting to unreliable tenants and had left the property sitting vacant. Dion reached out directly, built trust, and structured a win-win deal.
Rent PCM
£500
£6,500
Average Monthly Profit (SA)
£1,000
He also secured a purchase option on the property:
£150,000
£140,000
Option Term
48 months
"The landlord was tired of renting. I structured a deal where he gets peace of mind, and I get strong cash flow with an option to buy later."
The Future: Scaling Up & Helping Others Find Deals
Over the past 12 months, Dion has completely transformed his life and property career. He has systemised and outsourced his Serviced Accommodation operations, allowing him to focus on bigger opportunities.
Looking ahead, Dion is focused on expanding his portfolio, securing more vendor finance and assisted sale deals, and helping other investors find great opportunities. His career is proof that with the right tools, the right people around you, and relentless action, it’s possible to completely change your life in just a year.
"I used to worry too much about what other people thought of me, especially my family. But once they saw the money coming in, their mindset changed. Now, even my partner is involved in property investing."
Who Should Use Property Filter?
Dion believes that Property Filter is a must-have for any property investor looking to find more deals with less effort. By identifying motivated sellers, tracking key opportunities, and streamlining deal-sourcing, the platform gives investors a real competitive edge.
"If you’re serious about making deals, Property Filter is a game-changer. It helps you find motivated sellers, track deals, and take action fast."
According to Dion, success in property investing isn’t just about finding deals - it’s about consistency. The ability to systemise your approach, stay organised, and follow up effectively is what truly separates those who succeed from those who struggle.
"The best results come from consistency. Keep sending letters, making calls, and following up. That’s how you build momentum and keep deals flowing."
If you believe you could benefit from Dion's expertise in property investing and deal sourcing, or you just want to give him a heads-up please visit Dion Wright Property.
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